Now that the 2009 All-Star festivities which have enthralled the city of Montreal have come to a close, players will return to their respective teams and continue on with the regular grind of the 2008-09 season.
On top of that, sports writers everywhere will submit their articles to their editors dubbing the ASG "a waste of time", or better yet that "The All-Star thrill is gone".
Really, are you sure about that?
I think that Alexander Ovechkin gave fans multiple handfuls of "thrill" this weekend.
Shoot, is it too late for a re-write?
Not to mention the writers will fail to acknowledge that when you get down to it, the NHL needs this weekend for market revenue. Simple as that.
Since Thursday, the NHL was able to generate a whopping $10 million dollars in sponsorships, which is vital for a league struggling to keep it's head above water in multiple markets.
But no, the writers would rather talk about the suspension hooplah surrounding the league and Detroit Red Wings rather than how the fans were actually treated to an entertaining 12-11 shootout victory by the East; undoubtedly one of the best performances in recent memory.
They won't write on how hometown hero Alexei Kovalev was awarded player of the game, nor will they tell of the stellar performances put on by Vincent Lecavalier, Martin St. Louis and Alexander Ovechkin, just to name a few.
In all honesty however, the NHL made very well be their own worst enemy. The whole weekend swirled in controversy and gave off a morose vibe to many of the leagues most passionate followers, who claim this weekend should be nothing more than an after-thought, something which these sports writers just can't pass up.
But what the pundits don't realize is that they are the ones who prohibit this sport from reaching the mainstream again.
They are the ones who keep new fans away from the product with their overall negativity.
Who wants to invest time and money in a sport that everyone claims is floundering?
I wonder what would happen to these guys should the league ever had to fold?
Oh well, whatever keeps you in the headlines; right?
Note: Kudos to our friends from A View From the Cheap Seats for sounding off on this as well.
Their article can be read HERE.